AIREA Studio LogoAIREA Studio
Get Started Guide

Get Started
with AIREA Studio

Your complete guide to setting up AIREA Studio and creating your first AI-powered campaign

Section 1

Getting Started Instructions

1

Sign-up

Go to aireastudio.ai and sign-up

First-time users will be prompted to create their first workspace.

2

Create Your First Workspace

Click +Create New Workspace

A workspace holds your brand voice and any and all campaign materials. A good rule of thumb is one workspace per brand or specific voice.

Enter a name (e.g., "Holiday Campaign" or "Main Brand")
Click Save
3

Upload Brand Materials (Optional)

On the left menu, navigate to Model training and go to the Knowledge Base page

Brand materials can be brand book or style guide, previous marketing campaigns, or website.

Upload a PDF, CSV, TXT, or paste a URL
Click Save
4

Explore Navigation

Familiarize yourself with the platform layout

Understanding the navigation will help you work more efficiently.

Left menu:Workspaces, Knowledge Base, Campaign Builder, Teams
Top-left dropdown:Switch workspaces
Top bar:Track plan usage, tokens, seats
FAQs

Frequently Asked Questions

Section 2

Train the Model

Why model training?

The model needs to learn what you sound like to give you copy that aligns with your brand voice and tone. You will train the model by uploading PDFs, CSVs, or text files into the knowledge base.

What is a knowledge base?

A knowledge base is what the Airea agent references to make sure new campaigns stay within your brand voice and tone. Instead of generating text that sounds like AI, Airea sounds like you.

Instructions

Open the left menu and navigate to the Model Training drop down menu
Go to Knowledge Base

This step powers the creation of your brand summary—an essential input that drives on-brand content creation, auto-fills your Brand Guidelines, and informs your Brand Voice. You can upload files or add links.

Files

Examples include brand books, lookbooks, pitch decks, or any material that captures your brand's identity.

Drag and drop PDFs, CSVs, or text files (max 20MB) into the upload area
Click Save and wait for the files to process before moving on

Links

Paste web links to your homepage, product pages, About Us, FAQs - AIREA Studio will scan and extract brand-relevant info. Be sure to include the full URL, starting with https://.

To add more URLs, click + add more
Click Save to confirm and wait for it to process before moving to the Summary step

Summary

This summary outlines who your brand is, what it stands for, and how it communicates, based on the files and URLs you've uploaded. It helps auto-complete your Brand Guidelines, shape your Brand Voice, and generate on-brand content across platforms and ad units.

Click Generate to create your Brand Summary
Edit the summary directly
Use prompts to refine the output
Accept or reject individual AI-generated changes
If a summary has already been generated, click Re-Generate to update it with newly added files or links
Click Save to proceed to the next step - Brand Guidelines

Set Brand Guidelines

Navigate back to the menu on the left and under Knowledge Base is Brand Guidelines

Welcome to the Brand Guidelines

Define the Language and Rules Behind Your Brand. Set your brand's tone, values, keywords, and audience. AIREA Studio uses these inputs to generate consistent, on-brand content across every channel.

Fill in the key components that form your brand foundation. For each component, you can enter details manually or use AI tools to help:

🤖

Auto Generate

Replace existing entries with AI-suggested terms from your Knowledge Base. This will overwrite current entries.

➕

Generate More

Expand on what's already there using AI.

✏️

Edit Manually

Add or refine entries yourself. Use commas to separate multiple items.

Positive Words & Phrases

Use this to highlight the language that reflects your brand's tone, benefits, or positioning. Think product benefits, brand themes, or strategic positioning.

🧠 Pro Tip: Use if your brand must feature approved language like "wrinkle-resistant" or "water-resistant."

Negative Words & Phrases

List the terms your brand should avoid - whether for legal, regulatory, or brand alignment reasons. These will be excluded from the campaign content suggestions.

🧠 Pro Tip: Use if your brand prohibits terms like "wrinkleproof" or "waterproof".

Tone of Communication

Choose the voice that shapes how your brand speaks - whether it's friendly, formal, bold, or empathetic. This influences sentence structure, word choice, and emotional tone in every output.

🧠 Pro Tip: Choose multiple tones if your brand has different voices across channels.

Target Audience

Define the customer personas your brand speaks to. Include demographics, roles, or psychographics.

🧠 Pro Tip: Be specific - terms like "first-time pet owners" or "sustainability-focused Gen Z" drive stronger relevance.

Core Values

Anchor your messaging with values that reflect your brand's purpose. The model will reference these to guide tone, positioning, and brand framing.

🧠 Pro Tip: Values like "innovation", "sustainable", or "customer-first" will influence how your brand is described in every ad, email, or headline.

Create Brand Voice

Navigate back to the left menu and under Brand Guidelines is Brand Voice

This step helps you define how your brand sounds - the tone, style, and language that make your messaging feel consistent and recognizable across channels.

Auto Generate:

Let AIREA create a brand voice profile from your uploaded content.

Click Auto Generate
AIREA will analyze your Knowledge Base to extract tone, style, and linguistic patterns
Edit the output directly or use prompts to fine-tune
When you're satisfied, name your Brand Voice and click Save
Want to start fresh? Click Redo Analysis to reset the voice profile
FAQs

Frequently Asked Questions

Section 3

Create a Campaign

⚠️
Important

Make sure to set up your brand voice before this step

Instructions

There are two ways to create a campaign. Create a new campaign, or clone and edit an existing campaign.

1

Open Campaign Builder

Choose a workflow:

Manual Setup:

Fill fields, use Magic Wand for suggestions.

Agent Assistant:

Chat-based, guided Q&A.

Quick Start:

Enter a short concept (e.g., "Black Friday").

2

Complete Campaign Setup

Add campaign name, dates, offer, audience, tone, and objectives.

You can select multiple targets
You can only select one Tone of Voice
You can only select one Brand Voice
You can only select one Campaign Objective
Pick channels → platforms → ad units.
Save to move to Creative Brief.
3

Creative Brief

Review details.
Use Magic Wand for rewrites or refinements.
Click Next Step.
4

Copy Selection

Click ✅ to select or ❌ to deselect suggestions.
Use Magic Wand or +Add to regenerate copy.
5

Final Review

Make last edits.
Export/Share for approval or publishing.

Campaign Management

This is where you can manage and view your active campaigns based on your permissions. Here's how it works:

View Campaigns:You can view any campaign by clicking on the "View" button next to it.
Clone Campaigns:If you want to create a new campaign based on an existing one, you can clone it by clicking the "Clone" button.
Delete Campaigns:If you have the necessary permissions, you can delete campaigns by clicking the "Delete" button.
Retry Failed Campaigns:In case a campaign encounters an error, you'll see a "Retry" button instead of the usual "View," "Clone," and "Delete" options. Clicking "Retry" will take you to the failed step of the campaign, where you can resume and fix the issue to proceed.
Real-Time Updates:This page updates automatically in real time, so you always see the most current status of your campaigns.
Campaign FAQs

Campaign Creation FAQs